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Hirtenstraße 19, 10178 Berlin, Germany +49 30 24041420
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The mindset agency

Originating in Lebanon, a nation that serves as living proof of the transformative power of change in shaping culture and commerce, POSH draws inspiration from this dynamic environment. Like the very name it carries, an acronym for “Perseverance, Originality, Sophistication, Heritage,” the agency embodies these qualities in every facet of its work.

POSH is more than an agency; it’s a promise of elevated experiences.

Having navigated a diverse array of accounts, from hotels, restaurants, and real estate to corporations, retail, fashion, music, and banks, POSH is a testament to versatility and excellence. Every market it touches reflects an underlying spirit, one that is determined to exceed expectations and defy norms.

The agency’s ambitions know no bounds, mirroring the region it hails from. With a proven track record in 17+ markets, POSH continues to bring its out-of-the-box approach to eager brands seeking shared success through the power of moment-making. At POSH, the acronym extends beyond a name; it’s a philosophy. The agency is not just about results; it’s about delivering a bigger share of the conversation through disruption.

It seeks to carve a more purposeful role in society for marketers who aspire for more. Active participation in culture is achieved through authenticity and a keen understanding of passion points. POSH doesn’t just communicate; it resonates with engaged fans and communities, turning brand platforms into opportunities. Locally founded and independently owned, the agency offers a true partnership without the complexities of fuzzy networks or intricate politics.

With POSH, clients can rest assured they have the epitome of Perseverance, Originality, Sophistication, and Heritage on their side, delivering simply the best in brand experience.
In a world where moments matter and creativity reigns, POSH stands as a beacon of excellence, ensuring that every brand experience is not just communicated but elevated to a level of enduring sophistication and significance.

The visionary
unit

Tracy A. Abou Mrad

Marketing Director | Founder

Johnny Shalhoob

Creative Director | Founder
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