Record-Breaking Success: Joe & The Juice Beirut Launch Powered by POSH Strategic Thinking

POSH played a pivotal role in the highly successful launch of Joe & The Juice’s new location in Downtown Beirut. Our strategic efforts began with an impactful Teaser Campaign, which was rolled out both online and offline through social media, outdoor advertisements, and digital articles. This created an initial buzz, resulting in a significant increase in engagement and followers across all platforms. We amplified this momentum with the Tunacado Operation, delivering free packages to around 90 influencers, generating more than 130 reposts and securing around 10,000 new real followers, while stirring excitement within the target audience. By collaborating with Public Figures within the designated target audience, we further expanded word-of-mouth reach. Finally, the Revealer Campaign led to two weeks of queues in stores, securing the best opening revenue in the GCC and driving social media reach by 413%, with a 454% increase in engagement, marking this launch as a record-breaking achievement.